New website focuses on user-friendliness

Pfedelbach, 3. Mai 2018


SUMCAB Specialcable GmbH has completely redesigned its online presence and now presents its customers with a clearly structured, user-friendly information platform. A modern design, optimisation for mobile devices, a Media Centre, and a news area are among the most important innovations.


“The aim is to provide our customers with comprehensive information on our products and services via an intuitive information platform,” says Lothar Schütz, Managing Director of Sumcab Specialcable GmbH.


Focus on user-friendliness


The service offering for the new website has been completely revised and restructured. This makes it even easier for the user to get an overview of the products and associated services.


A modern, reduced design with revised imagery, clearly arranged text sections, and harmonious colouring also supports the website’s usability.


Media Centre provides access to product documents


One innovation is the Media Centre, which offers website visitors direct access to a wide variety of media: In addition to current product and company flyers which are offered for download, the platform contains video and photo galleries on successfully completed projects, trade fair appearances, and other events.


Selection criteria added to MTPReelTM Product Configurator


The existing MTPReelTM Product Configurator also received a facelift in the course of the website relaunch, adapting it to the website design and adding further selection criteria and current product images. Almost all versions of the MTPReelTM cable retraction system available from SUMCAB can now be assembled via the Configurator.


Mobile optimisation for smartphones and tablets


The mobile optimisation of the website for smartphones and tablets represents a further step forward. The improved responsive design makes the website as convenient to use on tablets and smartphones as it is on the desktop. Website visitors always get optimal content display for their screen.


News section on the home page


In order to keep customers and business partners up to date on content such as new products, events, or interesting industry facts, a news section has been integrated into the home page. The news area has been technically implemented in the form of a slider, a popular web design element for presenting information on websites in an attractive, space-saving manner. “A newsletter is planned for the next step. We would like to give customers and interested parties the opportunity to register online for entry into a newsletter distribution list so that they will not miss any more news about SUMCAB,” says Schütz.


More information is available at

Sumcab Specialcable GmbH
Lisa Sehr
Allmendstraße 5/1
74629 Pfedelbach, Germany
Phone: 07941 / 646 70 28